It’s important to know how spam works so you can avoid accidental imitation in your own campaigns. This means tailoring your content and mailing list now only to your subscribers, but to ESPs as well
Email scams or spam have been such a regular part of the 21st century experience that there are whole movies and comedy skits based on them.
An email marketing metric that should be on your radar
We all get email (probably daily) from other loyalty programs from airlines, rental car companies, online retailers, traditional retailers, credit card companies, and many, many others.