What is Accessible Marketing?
Imagine taking your email list and cutting it down by 10%. This 10% would no longer be able to receive any information from your company and you could no longer engage with them. This would, understandably, upset you and your company to lose access to these subscribers for no reason.
The Importance of A/B Testing
🕒 August 23, 2022 🗩 Cameron Taylor Developing a well-crafted email is a combination of art and science. You must craft content that is appealing to the customer, while being acceptable for the Email Service Providers (ESPs). The wording must be engaging, but on brand while also being enticing enough to inspire…
How should marketers respond to the “spam problem”? (Part 2)
It’s important to know how spam works so you can avoid accidental imitation in your own campaigns. This means tailoring your content and mailing list now only to your subscribers, but to ESPs as well
What is a Spam Email and how does it affect your campaigns? (Part 1 )
Email scams or spam have been such a regular part of the 21st century experience that there are whole movies and comedy skits based on them.